MARKETING YOUR HOME
The right level of exposure for your home.
Every property is different. So is every campaign. Paula and Jodie will recommend the marketing mix they believe gives your home the strongest opportunity to reach the right buyers, with clear options so you can understand where your investment is going.
SIGNBOARDS
Place Signboard
A more visual option using professional property photography to showcase the home from the street.
Picture Signboard
A clean, recognisable Place signboard designed to give your property a strong street presence.
REALESTATE.COM.AU
Premiere+
An additional premium layer available with Premiere+, giving selected properties greater impact and high-profile exposure across realestate.com.au.
Luxe
Prominent placement on realestate.com.au designed to increase the visibility of your property throughout the campaign.
DOMAIN
Standard Listing
Your property presented to active buyers searching on Domain.
Enhanced exposure designed to give your property greater prominence and visibility to buyers on Domain.
Upgraded Listing
DIGITAL AMPLIFICATION
Audience Maximiser
Additional digital amplification designed to extend the reach of the campaign and create further opportunities for the property to be seen by relevant audiences.
Pulse Plus
Extends your realestate.com.au campaign beyond the property portal, placing your home in front of relevant audiences across social media and other digital channels.
PHOTOGRAPHY
The first impression matters.
Professional property photography captures the architecture, detail and way the home lives.
The final image suite is used across property portals, digital advertising, social media and campaign collateral.
VIDEO
Bring the home to life.
Video gives buyers a sense of the scale, flow and feeling of a home before they arrive.
Property Listing Video
One professionally produced hero film showcasing the property.
5 Social Reels
Five short-form videos created specifically for social media, giving the property multiple opportunities to reach and engage buyers throughout the campaign.
THE RECOMMENDATION
Paula and Jodie will recommend where they believe your marketing investment will have the greatest impact, based on the home, the likely buyer and the market at the time.
Not every home needs every option.
PR & MEDIA
Place has a dedicated PR team that works with media to identify and develop stories around properties with genuine editorial potential. Where there is a strong angle, the team can tailor the story around the home, its design, history, owners or sale, creating opportunities for exposure across property, news and lifestyle media.